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Retail

Flow Counting for Retail

11 min read
20-40%
typical conversion rate in physical stores (vs. 2-3% online)
McKinsey, 2024
60-70%
of visitors don't buy - but you don't know why
Industry benchmarks
100%
of visitors captured (vs. 12-18% in surveys)
Computer Vision

In e-commerce, you know exactly how many people visited your site, which pages they viewed, how long they stayed, where they abandoned cart. In physical retail? You have... today's revenue. And maybe a people counter at the entrance.

The gap: Physical stores generate 10-20x more conversion than e-commerce (20-40% vs. 2-3%), but have 100x less data about customer behavior. It's like driving blind.

The Google Analytics of Physical Stores

Same metrics as digital, applied to physical world

Google Analytics (E-commerce)

Unique Visitors
How many people visited the site
Pages Viewed
Which products/categories they saw
Time on Page
How long on each product
Conversion Rate
% who completed purchase

Computer Vision (Physical Store)

Unique Visitors
How many people entered the store
Sections Visited
Which sections/products they visited
Time per Section
How long in each section
Conversion Rate
% who completed purchase (checkout)

Comparison: E-commerce vs. Physical Store

Same metrics, different channels

MetricE-commerce (Google Analytics)Physical Store (Computer Vision)
Visitors
Cookies/unique IPs
People count (entrance)
Conversion Rate
2-3% (typical)
20-40% (typical)
Funnel
Home → Product → Cart → Checkout
Entrance → Section → Product → Checkout
Abandonment
Cart abandoned (70%)
Exit without purchase (60-70%)
Heatmap
Clicks and scrolls
Movement and dwell time
Real-Time
Yes (Google Analytics Real-Time)
Yes (Live dashboard)

Want Google Analytics for Your Physical Store?

See how computer vision transforms your store into a data machine.

Computer vision technology works in a fully privacy-compliant way. Learn more about retail solutions.

Frequently Asked Questions

Existing IP cameras capture video processed by computer vision. The system automatically counts: visitors (entrance), flow by section, dwell time, conversion rate (checkout). All in real-time, without identifying individuals. 100% privacy-compliant.
Usually no. We leverage existing IP cameras (security). If needed, we install additional cameras at strategic points. Typical setup: 1-3 business days.
Same logic: unique visitors, conversion funnel, heatmap, real-time. Difference: instead of digital clicks, we measure physical movement. Physical stores have 10-20x higher conversion (20-40% vs. 2-3%), but 100x less data - until now.
Yes! Live dashboard shows current flow, occupancy by section, lines, conversion of the day. Allows immediate adjustments: reallocate staff, open extra checkouts, direct customers to underutilized areas.
Varies by store size and number of cameras. Typical ROI: 3-6 months. For a store with $10M/year, 1% conversion increase = $100k/year. Schedule demo for personalized quote.

Digital Data, Applied to Physical

Transform your store into a data machine like e-commerce

See Your Physical Google Analytics in Action

Schedule a demonstration and discover invisible insights about your store.

E

Eagle Sight AI

Retail Analytics Specialists

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Want to see these insights in practice?

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