Flow Counting for Retail
Understand how physical stores can have the same metrics as e-commerce: real conversion rate, bounce rate, and complete funnel.
In e-commerce, you know exactly how many people visited your site, which pages they viewed, how long they stayed, where they abandoned cart. In physical retail? You have... today's revenue. And maybe a people counter at the entrance.
The gap: Physical stores generate 10-20x more conversion than e-commerce (20-40% vs. 2-3%), but have 100x less data about customer behavior. It's like driving blind.
The Google Analytics of Physical Stores
Same metrics as digital, applied to physical world
Google Analytics (E-commerce)
Computer Vision (Physical Store)
Comparison: E-commerce vs. Physical Store
Same metrics, different channels
| Metric | E-commerce (Google Analytics) | Physical Store (Computer Vision) |
|---|---|---|
| Visitors | Cookies/unique IPs | People count (entrance) |
| Conversion Rate | 2-3% (typical) | 20-40% (typical) |
| Funnel | Home → Product → Cart → Checkout | Entrance → Section → Product → Checkout |
| Abandonment | Cart abandoned (70%) | Exit without purchase (60-70%) |
| Heatmap | Clicks and scrolls | Movement and dwell time |
| Real-Time | Yes (Google Analytics Real-Time) | Yes (Live dashboard) |
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Frequently Asked Questions
Digital Data, Applied to Physical
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