ANALYTICS & INSIGHTS
25+ metrics of real behavior
Objective, aggregated, and anonymous data. Understand flow, engagement, and conversion like never before.
People count
Total number of people detected per period
Dwell time
Average duration people stay in each zone
Visual engagement
Level of attention and focus on products/speakers
Attention heatmap
Heat map showing hot and cold zones
Movement peaks
Peak and low traffic hours
Conversion rate
Estimate of visitors vs. buyers/engaged
Comparisons
Before/after, day/week, product A vs B
Customer journey
Path traveled within the space
Attraction rate
Percentage of passersby who enter
Seasonality
Patterns by day of week, hour, month
Window performance
Effectiveness in attracting visitors
Speaker ranking
Objective comparison of engagement
Interest zones
Areas that generate the most attention
Most viewed products
Items that generate the most visual interest
Emotional reactions
Sentiment estimate (positive/neutral/negative)
Demographic profile
Estimated age and gender breakdown (aggregated)
HOW IT WORKS
How we generate insights
People detection
Deep learning algorithms detect and track people in real time. No individual identification — only counting and movement.
Behavior analysis
We measure dwell time, gaze direction, body posture, and movement patterns to estimate engagement.
Aggregation and anonymization
Data is aggregated into collective metrics. Impossible to track individuals. 100% GDPR & LGPD compliant.
Visualization and reports
Interactive dashboard + executive PDF reports + CSV export for custom analysis.
About data accuracy
We work with estimates and trends, not absolute numbers. Accuracy ranges from 85–95% depending on the metric and lighting conditions.
The value lies in identifying patterns and comparing scenarios, not in counting every person with millimeter precision. It's like Google Analytics: you use it to understand trends, not to count every exact click.
NEXT STEP
Want to see these insights in practice?
Schedule a demo and see real report examples with metrics from your industry.