Success Story: L'Oréal Luxe
How Eagle Sight AI transformed beauty events into data-driven experiences
The Challenge
L'Oréal Luxe hosted product launch events with expert presentations, but relied solely on post-event surveys to measure success. The responses were:
- ✗Subjective and memory-based
- ✗Low response rate (less than 30%)
- ✗Impossible to identify specific engagement moments
- ✗No data to improve future events
The Solution
Eagle Sight AI was implemented with 4 strategically positioned cameras in the auditorium, capturing:
Audience attention minute by minute
Correlation between content and engagement
Zones of highest attention in the space
How many stayed until the end
Measurable Results
Compared to previous events, objectively measured
Of participants stayed until the end of the event
Return on investment proven with data
Key Insights
Engagement Peak Identified
A presentation had 85% sustained attention, indicating strong audience interest in this topic.
Moment of Dispersion
We identified a drop in attention after 45 minutes of presentation, leading L'Oréal to implement strategic breaks in future events.
Schedule Optimization
With objective data, the team can now organize presentations of higher interest during peak attention times.
"We were able to reorganize the event schedule when we realized that a specific presentation was generating much more engagement than we expected. This would be impossible with traditional surveys."
L'Oréal's Next Steps
Based on the insights obtained, L'Oréal plans to:
Replicate Success
Repeat presentations and formats that had high engagement
Continuously Improve
Adjust content that didn't perform well
L'Oréal can now use Eagle Sight AI in all their launch events