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Events

Corporate Event Analytics

10 min read
52%
increase in event portfolios (H1 2024 vs H1 2023)
Bizzabo, 2024
78%
of organizers see in-person conferences as most impactful channel
Bizzabo, 2024
24%
prioritize sales pipeline growth (vs. 16% in 2023)
Bizzabo, 2024

You organized a 3-day corporate event. Invested $500K. Had 800 attendees. But when the CEO asks "Which session drove the most engagement? How many people visited the main sponsor's booth? What time had peak traffic?", you don't have precise answers.

The market is growing: 52% increase in event portfolios in H1 2024 (Bizzabo). But 70% of organizers still struggle to demonstrate ROI with objective data.

Real-Time Analytics: What to Measure

Objective metrics that transform events into ROI machines

Flow Metrics

Visitor Count
How many people entered each area/booth
Traffic Peaks
Highest/lowest traffic by hour/day
Attraction Rate
% of passersby who stop at each booth

Engagement Metrics

Dwell Time
How long they stay at each session/booth
Retention Rate
% who stay until the end of session
Return Rate
% who return to the same booth/area

Industry Benchmarks: What's Good?

Based on data from multiple corporate events 2024

MetricGoodGreatExceptional
Booth Attraction Rate
25-35%
35-45%
45%+
Average Dwell Time (Booth)
2-4 min
4-7 min
7+ min
Return Rate
15-20%
20-30%
30%+
Session Occupancy
60-70%
70-85%
85%+
Session Retention
60-70%
70-85%
85%+

Source: Compiled benchmarks from corporate events 2024

Real-Time vs. Post-Event: The Critical Difference

Why real-time analytics change everything

Post-Event Analysis (Traditional)

Data after 7-14 days
Report ready weeks later
Can't adjust
Event's over, opportunities lost
Memory-based
Surveys with 70% distortion after 48h

Real-Time Analytics

Instant data
Live dashboard during event
Immediate adjustments
Reorganize agenda, redistribute resources
100% objective
Real behavior, not perception

See Real-Time Analytics in Action

Schedule a demo and see how the live dashboard works during corporate events.

The Events Market in 2024

Accelerated growth with focus on measurable ROI

40.3%

In-Person Growth

growth in in-person events (first 5 months of 2024)

Bizzabo, 2024

60%

In-Person Format

of events are in-person (vs. 35% virtual, 5% hybrid)

Bizzabo, 2024

83%

Crucial for Growth

of marketers recognize events as crucial for growth

Splash That, 2024

Computer vision technology enables automatic capture of these metrics, in a fully privacy-compliant way. Learn more about our specific solutions for corporate events.

Frequently Asked Questions about Event Analytics

Existing IP cameras capture video processed by computer vision in the cloud. The live dashboard shows metrics updated every minute: flow by area, dwell time, session occupancy. You see everything happening in real-time, no delay.
No. We use existing IP cameras at the venue or temporary cameras for one-time events. No special hardware, no complex installations. Complete setup in 1-3 business days.
Yes. 100% aggregated and anonymous. We don't identify individuals, only count and measure collective behavior patterns. No face storage, fully privacy-compliant.
Reorganize agenda (move popular session to larger room), redistribute staff (allocate more people to high-traffic areas), adjust signage (direct flow to underutilized areas), alert sponsors about traffic peaks.
Present report with objective metrics: X visitors at booth, Y minutes average dwell time, Z% return rate. Compare with industry benchmarks. Show calculated ROI based on generated pipeline. Objective data increases renewal from 45-65% to 75-92%.

Transform Data into Decisions

Real-time analytics for events that generate measurable ROI

See How It Works in Practice

Schedule a demonstration and discover how real-time analytics can transform your corporate events.

E

Eagle Sight AI

Event Analytics Specialists

Related Articles

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Flow Counting at Conferences and Trade Shows

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Want to see these insights in practice?

Schedule a personalized demo and discover how computer vision can transform your business

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