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Events

Flow Counting at Conferences and Trade Shows

10 min read
25-45%
typical booth attraction rate at trade shows
Industry benchmarks, 2024
2-7 min
average dwell time at engaged booths
Event analytics data
+110%
increase in booth visitors with optimized positioning (real case)
Corporate event case study

Your sponsor paid $50K for a premium booth. At the end of the 3-day conference, they ask: "How many people visited our booth? How long did they stay? What time had the most traffic?" Without data, you can only guess.

The impact: Sponsors who see objective ROI data renew at 75-92% rates vs. 45-65% without data (Bizzabo, 2024).

Essential Flow Metrics for Events

What sponsors and organizers need to know

Booth/Area Metrics

Visitor Count
Total people who stopped at booth
Attraction Rate
% of passersby who stop
Dwell Time
Average time spent at booth
Return Rate
% who visit booth multiple times

Session Metrics

Occupancy Rate
% of seats filled
Retention Rate
% who stay until end
Peak Times
Highest/lowest attendance by hour
Traffic Flow
Movement patterns between areas

Industry Benchmarks: What's Good Performance?

Based on data from corporate events and trade shows 2024

MetricBelow AverageGoodExcellent
Booth Attraction Rate
<25%
25-45%
45%+
Average Dwell Time
<2 min
2-7 min
7+ min
Return Rate
<15%
15-30%
30%+
Session Occupancy
<60%
60-85%
85%+
Session Retention
<60%
60-85%
85%+

Source: Compiled from multiple corporate events and trade shows, 2024

Real Case: +110% Booth Visitors with Data-Driven Positioning

How flow data transformed booth performance

Before (Day 1)

420 passersby
Total traffic near booth
28% attraction (118 visitors)
Below 35% benchmark
3.2 min average dwell
Short engagement time

Problem: Low-traffic corner location

After (Day 2-3)

1,240 passersby
Moved to high-traffic corridor
42% attraction (520 visitors)
+110% more visitors!
5.8 min average dwell
+81% engagement time

Solution: Repositioned based on heatmap data

Want Real-Time Flow Data for Your Events?

See live dashboards showing visitor count, dwell time, and traffic patterns.

Computer vision technology captures these metrics automatically, in a fully privacy-compliant way. Learn more about event analytics solutions.

Frequently Asked Questions about Event Flow Counting

Computer vision achieves 95%+ accuracy for counting. We count entries/exits, eliminate duplicates (same person counted multiple times), and provide real-time data updated every minute.
Real-time! Live dashboard shows current visitor count, dwell time, traffic peaks. You can make adjustments during the event: move signage, redistribute staff, alert sponsors about traffic spikes.
No. We use existing venue cameras or temporary cameras for one-time events. No special hardware, complete setup in 1-3 business days.
Present objective report: 'Your booth had 520 visitors, 5.8 min average dwell time, 42% attraction rate (vs. 35% benchmark). Estimated 78 qualified leads based on engagement patterns.' Data-driven ROI increases renewal from 45-65% to 75-92%.
Yes. 100% aggregated and anonymous. We count and measure collective behavior patterns, don't identify individuals. No face storage, fully privacy-compliant.

Transform Events into Data Machines

Objective metrics that prove ROI and renew sponsorships

See Flow Analytics in Action

Schedule a demonstration and discover how real-time flow data transforms event ROI.

E

Eagle Sight AI

Event Analytics Specialists

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Want to see these insights in practice?

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